“Who is really behind this website?”

When you buy a stove, a fireplace or even simply a spare part online, one of the first questions you should ask yourself is:

“Who is really behind this website?”

In our case, the answer is simple: behind Bieffe Shop is Bieffe Caminetti, a family business that has been working in the heating and fire industry since 1985.

(Hey, have you checked out our Instagram?)

We didn’t start out online.
Online, we’ve simply brought over forty years of experience!

Bieffe Shop was therefore not created as a simple online store. It is our way of bringing to the Internet the experience gained through over 40 years of hands-on work, making it available even to those hundreds of kilometres from our headquarters.

We have been selling online for over 10 years, but we have known stoves and fireplaces for much, much longer.

Bieffe Shop is the online store of Bieffe Caminetti

Our story began in the province of Treviso and continues today at our headquarters in Caerano di San Marco (TV).

This is where you will find our company, offices, warehouse and, above all, a large showroom with over 100 stoves and fireplaces on display, as well as the area dedicated to outdoor products.

So we are not an e-commerce business that buys products from a distributor and resells them without ever having seen them.

Stoves and fireplaces are part of our daily work.

We sell them, install them, light them, configure them, maintain them and, when necessary, repair them.

And it is precisely this experience that we also aim to bring to Bieffe Shop.

A family story

Bieffe is first and foremost a family.

The company was founded by Germano Fornasier, and today its story continues together with his sons Gianpaolo and Andrea, who joined the family business and grew professionally in this sector.

Father and sons, two generations united by the same business and the same passion.

In over forty years, we have seen the heating industry change profoundly: from the first fireplaces to modern high-efficiency appliances, from firewood to pellets, from ventilation systems to hydronic solutions, and finally to modern gas, electric and bioethanol fireplaces.

In the meantime, regulations, technologies, incentives and, naturally, the way people shop have all changed.

One thing, however, has not changed: the need to know what you are selling.

We are not just sellers. We are chimney professionals.

This is a fundamental point for us.

Bieffe is a two-generation chimney-sweep business and has 3 in-house qualified chimney sweeps in accordance with Ministerial Decree 37/2008, letter C and continuously trained through a FER refresher course every 3 years.

We design, build, and certify biomass systems, stoves, fireplaces, and chimneys.

We handle design, installation, flue lining, maintenance, chimney cleaning, and video inspections.

We also handle system design and calculations and deal every day with issues related to draft, combustion, flue gas discharge, installation, and appliance operation.

Why is it important to know this if you are buying online?

Because it means that when you ask us for advice, you are not talking to someone who is simply reading a product description on a screen.

Behind that answer are people who genuinely know these products.

Even a small spare part requires expertise

People looking for a spare part online often think that knowing their stove's brand and model is enough.

Unfortunately, that is not always the case.

The same model may have been produced in different versions, may have undergone updates over the years, or may use different components depending on the serial number or year of production.

An electronic control board, probe, flue gas motor, fan, ignition element, or incorrect gasket may look almost identical to the original part and yet not be the right one.

This is where the difference between selling a spare part and knowing a stove becomes important.

When you have any doubts, you can contact us and send us photographs, the model, serial number, and appliance information.

We will try to help you identify the correct component before you buy.

For us, assistance also means this: avoiding, whenever possible, having you buy the wrong part.

What if I want to buy a stove costing thousands of euros online?

Here, trust becomes even more important.

Buying a spare part costing a few dozen euros online is one thing.

Buying a stove, fireplace, or product costing several thousand euros is completely different.

It is normal to want to know who will receive your payment, where the goods will be shipped from, and above all who will be on the other end if you need assistance.

That is why we want to be very clear:

Bieffe Shop is backed by a real company, with a real headquarters, a warehouse, a showroom, and people you can contact.

Our headquarters are located at Caerano di San Marco, in the province of Treviso, at Via Cadore 25.

If you are local, you can come and visit us directly and see our business for yourself.

If, on the other hand, you live on the other side of Italy, we want you to be able to shop with the same peace of mind.

Behind an online order there is not an anonymous entity: it is us.

We have been selling online for over 10 years. We have been working in the industry for over 40.

Bieffe Shop was born from the meeting of these two experiences.

On one hand, we have learned to manage the demands of online sales: shipping, packaging, spare parts, remote assistance, and customers throughout Italy.

On the other hand, we have something that cannot be built simply by opening a website: more than forty years of experience in the industry.

That is what we want to bring online.

We do not want to be just the website where you find a particular product.

We want to be the online store you can also ask whether that product is really right for you.

Piazzetta: a relationship built over the years

Among the brands that have played the greatest role in our history is certainly Piazzetta.

Our relationship with this historic Italian manufacturer began many years ago, when the first Piazzetta forced-air fireplaces represented a genuine innovation in the heating industry.

Since then, the relationship has grown alongside our company.

Today, we are the leading Piazzetta retailer in Italy, a result confirmed year after year and one that means much more to us than a simple sales figure.

It means having an in-depth knowledge of the product, keeping up with its development, and dealing every day with the brand’s stoves, fireplaces, inserts, accessories, and spare parts.

And this expertise is particularly important when there is a customer on the other side of the screen who needs help understanding which product or spare part to buy.

Rüegg: Swiss excellence in fireplaces

The same approach has led us to become an important point of reference for Rüegg, a historic Swiss manufacturer specializing in high-end fireplaces.

Bieffe Caminetti is Rüegg Studio and an official dealer of the brand.

Rüegg perfectly represents the kind of product that requires more than simple sales: design, technical expertise, installation experience, and attention to detail.

These are fireplaces that often become part of major projects and turn into genuine architectural features of the home.

To sell them successfully, first and foremost you need to know how to design and install them properly.

From consultation to installation, all the way through to after-sales service

In our daily work, we guide customers through practically every stage.

We offer professional advice, technical inspections, customized designs, including in 3D, installation of stoves and fireplaces, construction and certification of flue systems, biomass heating system design, and after-sales service.

We also handle the paperwork related to incentives and the requirements applicable to heating systems, from the Conto Termico to applications for tax deductions and system logbooks.

And after installation, we continue to be there with maintenance, cleaning, servicing, and chimney-sweeping services.

This is the technical infrastructure behind Bieffe Shop.

If you don’t know what to buy, ask us

The Internet offers an enormous selection.

But in our industry, an enormous selection without expertise can become a problem.

You don’t choose a stove simply because you like its appearance.

You need to consider output, the volume to be heated, your home’s insulation, location, fuel type, flue, the possibility of ducting, local regulations, and many other variables.

Likewise, you don’t choose a replacement part simply because it “looks the same”.

That’s why, if you have any doubts before purchasing, contact us.

We’d rather spend a few extra minutes understanding what you need than sell you something that isn’t right for you.

The advantage of the Internet, backed by a real store

That is precisely the goal behind Bieffe Shop.

We want to offer you the convenience of shopping online without giving up the expertise of a specialist store.

You can compare products at your leisure, order from home, and have what you need delivered directly to your address.

But when you need help, behind the website you’ll find Bieffe Caminetti and over forty years of experience.

You’ll find a family.

You’ll find a company with a physical location.

You’ll find a warehouse and a showroom with over 100 stoves and fireplaces on display.

You’ll find qualified technicians and chimney sweeps.

You’ll find people who install and service the same products they sell.

And above all, you’ll find someone who, even after the sale, continues to have a name, an address, and a phone number.

Bieffe Shop: we’re behind the screen

For over forty years, we’ve installed stoves, built fireplaces, constructed flue systems, solved problems, and watched this industry change completely.

Over the past ten years, we’ve brought this experience online as well.

Bieffe Shop is this: our online store, backed by all the expertise of Bieffe Caminetti.

Whether you need to purchase a small gasket, find the correct replacement part for a stove from many years ago, or choose a new stove costing several thousand euros, we want you to always know who you’re buying from.

We didn’t start out online.
Online, we’ve simply brought over forty years of experience!