“Who is really behind this website?”

When you buy a stove, a fireplace or even simply a spare part online, one of the first questions you should ask yourself is:

“Who is really behind this website?”

In our case, the answer is simple: behind Bieffe Shop is Bieffe Caminetti, a family business that has been working in the world of fire and heating since 1985.

(Hey, have you checked out our Instagram?)

We did not start on the Internet.
On the Internet, we have simply brought more than forty years of experience!

Bieffe Shop therefore did not begin as a simple online store. It is our way of bringing to the Internet the experience gained through over 40 years of hands-on work, making it available also to those who are hundreds of kilometres from our headquarters.

We have been selling online for over 10 years, but we have known stoves and fireplaces for much, much longer.

Bieffe Shop is the online store of Bieffe Caminetti

Our story began in the province of Treviso and continues today at our headquarters in Caerano di San Marco (TV).

Our company, offices and warehouse are located here, along with, above all, a large showroom with over 100 stoves and fireplaces on display, as well as an area dedicated to outdoor products.

We are therefore not an e-commerce business that purchases products from a distributor and resells them without ever having seen them.

Stoves and fireplaces are part of our daily work.

We sell them, install them, light them, configure them, maintain them and, when necessary, repair them.

And it is precisely this experience that we also seek to bring to Bieffe Shop.

A family story

Bieffe is first and foremost a family.

The company was founded by Germano Fornasier, and today the story continues together with his sons Gianpaolo and Andrea, who joined the family business and grew professionally in this industry.

Father and sons, two generations united by the same business and the same passion.

In over forty years, we have seen the heating industry change profoundly: from the first fireplaces to modern high-efficiency appliances, from wood to pellets, from ventilation systems to hydro solutions, and finally to modern gas, electric and bioethanol fireplaces.

In the meantime, regulations, technologies, incentives and, naturally, the way people purchase have changed.

But one thing has not changed: the need to know what you are selling.

We are not just sellers. We are chimney specialists.

This is a fundamental point for us.

Bieffe is a two-generation chimney specialist company and has 3 in-house chimney specialists qualified under Ministerial Decree 37/2008, letter C and continuously trained through a FER refresher course every 3 years.

We design, install, and certify biomass systems, stoves, fireplaces, and chimneys.

We handle design, installation, flue lining, maintenance, chimney cleaning, and video inspections.

We also handle system design and calculations, and deal every day with issues related to draft, combustion, flue gas discharge, installation, and appliance operation.

Why is it important to know this if you are buying online?

Because it means that when you ask us for advice, you are not speaking to someone who is simply reading a product description on a screen.

Behind that answer are people who genuinely know these products.

Even a small spare part requires expertise

People looking for a spare part online often think that knowing their stove's brand and model is enough.

Unfortunately, that is not always the case.

The same model may have been produced in different versions, may have undergone updates over the years, or may use different components depending on the serial number or year of production.

An electronic control board, a probe, a flue gas motor, a fan, an ignition element, or the wrong gasket may look almost identical to the original part and yet not be the correct one.

This is where the difference between selling a spare part and knowing a stove becomes important.

When you have any doubts, you can contact us and send us photographs, the model, serial number, and information about the appliance.

We will try to help you identify the correct component before you make your purchase.

For us, assistance also means this: avoiding, whenever possible, making you buy the wrong part.

And what if I need to buy a stove costing thousands of euros online?

Here, trust becomes even more important.

Buying a spare part online for a few dozen euros is one thing.

Buying a stove, fireplace, or product costing several thousand euros is completely different.

It is normal to want to know who will receive your payment, where the goods will be shipped from, and above all who will be on the other end if you need assistance.

That is why we want to be very clear:

Bieffe Shop is backed by a real company, with a real headquarters, a warehouse, a showroom, and people you can contact.

Our headquarters are located in Caerano di San Marco, in the province of Treviso, at Via Cadore 25.

If you are local, you can come and visit us directly and see our business for yourself.

If you live on the other side of Italy, we want you to be able to purchase with the same peace of mind.

Behind an online order there is not an anonymous entity: it’s us.

We have been selling online for over 10 years. We have been working in the industry for over 40.

Bieffe Shop was born from the meeting of these two experiences.

On one hand, we have learned to manage the needs of online sales: shipping, packaging, spare parts, remote support, and customers throughout Italy.

On the other hand, we have something that cannot be built simply by opening a website: over forty years of experience in the industry.

This is what we want to bring online.

We do not want to be just the website where you find a particular product.

We want to be the online store you can also ask whether that product is really right for you.

Piazzetta: a relationship built over the years

Among the brands that have played the biggest role in our history is certainly Piazzetta.

Our relationship with this historic Italian manufacturer began many years ago, when the first Piazzetta forced-ventilation fireplaces represented a true innovation in the heating industry.

Since then, the relationship has grown alongside our company.

Today we are the most important Piazzetta retailer in Italy, a result confirmed year after year and one that represents much more to us than a simple sales figure.

It means knowing the product inside out, following its development, and working every day with the brand’s stoves, fireplaces, inserts, accessories, and spare parts.

This expertise is particularly important when there is a customer on the other side of the screen who needs help understanding which product or spare part to purchase.

Rüegg: Swiss excellence in fireplaces

The same approach has led us to become an important point of reference for Rüegg, the historic Swiss manufacturer specializing in high-end fireplaces.

Bieffe Caminetti is Rüegg Studio and an official dealer of the brand.

Rüegg perfectly represents the type of product that requires more than simple sales: design, technical knowledge, installation experience, and attention to detail.

These are fireplaces that often become part of major projects and true architectural elements of the home.

To sell them well, first of all you need to know how to design and install them properly.

From consultation to installation and after-sales service

In our daily work, we support the customer through practically every stage.

We offer professional consulting, technical inspections, customized designs including 3D designs, installation of stoves and fireplaces, construction and certification of flue systems, design of biomass systems, and after-sales service.

We also handle procedures related to incentives and the requirements applicable to systems, from the Conto Termico to paperwork for tax deductions and system logbooks.

And after installation, we continue to be there with maintenance, cleaning, servicing, and chimney-sweeping services.

This is the technical structure behind Bieffe Shop.

If you do not know what to buy, ask us

The Internet offers a huge selection.

But in our sector, a huge selection without expertise can become a problem.

You should not choose a stove simply because you like its appearance.

You need to consider power, the volume to be heated, the home's insulation, location, type of fuel, flue system, the possibility of ducting, local regulations, and many other variables.

Likewise, you should not choose a spare part simply because it “looks the same”.

For this reason, if you have any doubts before buying, contact us.

We prefer to spend a few extra minutes understanding what you need rather than selling you something that is not right for you.

The advantage of the Internet, backed by a real store

Bieffe Shop was created precisely with this goal.

We want to offer you the convenience of online shopping without giving up the expertise of a specialist store.

You can compare products at your own pace, order from home, and receive what you need directly at your address.

But when you need help, behind the website you will find Bieffe Caminetti and more than forty years of experience.

You will find a family.

You will find a company with a physical location.

You will find a warehouse and showroom with more than 100 stoves and fireplaces on display.

You will find qualified technicians and chimney specialists.

You will find people who install and service the same products they sell.

And above all, you will find someone who, even after the sale, continues to have a name, an address, and a telephone number.

Bieffe Shop: we are behind the screen

In more than forty years, we have installed stoves, built fireplaces, made flue systems, solved problems, and watched this sector change completely.

Over the last ten years, we have also brought this experience online.

Bieffe Shop is this: our online store, with all of Bieffe Caminetti behind it.

Whether you need to buy a small gasket, find the correct spare part for a stove from many years ago, or choose a new stove costing several thousand euros, we want you to always know who you are buying from.

We did not start on the Internet.
On the Internet, we have simply brought more than forty years of experience!